Criteria for success in design competion

for client


1. engagement - design has to attract a client a grab his attention.


2. originality - they do not spent money for something what has been seen before.


3. be on brand - keep its style, tone, feel. 


4. 'campaingbility' - design has to be flexible to apply on other media, be integrated.


for YOU 


1. Choose the right brief - the one you share your interest with and make sure your skill are good enough to make perfect execution.


2.The right partner - complementary skills, good communications and reliability 


3. Ask the right questions -  get insight of your brief & client, brand. Do not worry about being fool. There are no stupid questions, just stupid answers.   


4. The right attitude - just do it. keep trying & experimenting. You get out what you put in.


5. The right execution - find the best way /format/ to get message across.