Library project
At college we have got a brief to design end panels of book shelves in our library.We wanted to make students feel comfortable despite of low number of readers in a library. The concept is to design panels with live size students reading books.
Criteria for success in design competion
for client
1. engagement - design has to attract a client a grab his attention.
2. originality - they do not spent money for something what has been seen before.
3. be on brand - keep its style, tone, feel.
4. 'campaingbility' - design has to be flexible to apply on other media, be integrated.
for YOU
1. Choose the right brief - the one you share your interest with and make sure your skill are good enough to make perfect execution.
2.The right partner - complementary skills, good communications and reliability
3. Ask the right questions - get insight of your brief & client, brand. Do not worry about being fool. There are no stupid questions, just stupid answers.
4. The right attitude - just do it. keep trying & experimenting. You get out what you put in.
5. The right execution - find the best way /format/ to get message across.
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